The former director of communications for Harley-Davidson was part of the team tasked with saving the company from complete failure in the early 1980s. Not only did they succeed, but they re-established Harley-Davidson as a marquee brand with a loyal following around the globe.
Schmidt will share tales of that adventure, as well as key lessons for engaging employees, customers and other key stakeholders to achieve success when he delivers the keynote address at NOVO Health’s 2022 live event.